7/11s to become Kwik-E-Marts

11 7/11 stores are being rebranded as Kwik-E-Marts to coincide with the release of The Simpsons movie.

"If all goes as planned, the convenience store chain plans to refit 11 stores across the U.S. -- Richmond is an unlikely choice -- to resemble the front of the Kwik-E-Mart, the convenience store that Homer and other characters frequent in the classic cartoon TV series.

Customers also will be able to buy products inspired by the nearly two-decades-old show, including KrustyO's cereal, Buzz Cola and iced Squishees (the cup says Squishee, but the contents will be Slurpee).

The chain also will use pictures of Simpsons characters to promote 7-Eleven's line of fresh foods, such as placing the face of Homer and his classic "Mmmm . . . sandwich" quip on sandwich wrappers."

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